Friday, March 27, 2015

World MasterCard Fashion Week 2015

Now that World MasterCard Fashion Week is wrapping up I can finally take a break and reminisce about the highlights. It was a busy week of press events and battling the midday rush through the streets of Toronto but I had a blast hanging out backstage and meeting some wonderful people including a few popular TV personalities.

It may be difficult to think ahead to fall since spring has just arrived but Canadian designers were propelled to the forefront of the global fashion arena and given the chance to showcase their fabulous new creations.

I kicked off the week at the Ritz Carleton where NeoStrata showcased their new line of products aimed at treating and correcting hyperpigmentation, blemishes and acne scars for a healthy, glowing complexion. I love how dedicated the brand is to helping people improve their skin and using science to continually enhance their formulas with quality ingredients. I will publish a detailed review on the new collection in the coming weeks but to see my latest post on NeoStrata click HERE.

As usual the scene backstage looked a bit chaotic as a sea of cameras, media personnel, models and stylists prepped for the shows but oddly enough everything ran like a well oiled machine. I hung out in the Maybelline lounge snacking on macaroons and cupcake flavored popcorn before heading over to see what lead Makeup Artist Grace Lee was working on. I interviewed Grace at last season’s fashion show and this year she demonstrated how to use Maybelline’s new Rebel Bloom lipsticks on the cheeks for a beautiful flush of color.

Photo of Grace working on last seasons show

It looked like Grace and her team used just about every Maybelline product on the market to get the models runway ready.

I love a bold lip with minimal eye shadow and thick winged liner so this was one of my favorite looks- subtle yet glamorous!

To create this Russian inspired vintage look for the Farley Chatto show Grace used a shimmery shadow from Maybelline's Nude Palette to highlight the face and accentuate the eyes and a fiery red lipstick. 

Maybelline Creamy Mattes Siren in Scarley 690 

Essie generously hooked up our nails at their cute manicure booth, the trendy spring collection fittingly matched the tasty desserts.

Redken Canada had the flat irons sizzling and the blow dryers on standby as they created some ultra chic hairstyles bling and all!

Hilary MacMillan's collection was offbeat and original.

I also went to an exclusive fashion show by Lolë that showcased their new active wear including fun yoga gear and cozy fall fashion. The brand focuses on stylish, feminine pieces to take today's urban woman from the studio to the street offering comfort, versatility and quality fabrics. 

The collection put a spin on traditional workout clothes by adding trendy flare and a simplistic modern edge. 

One of my favorite pieces was the sheer yoga pants that looked like a combination of leggings and cute shorts! These are totally wearable for running errands and they make cute lounge wear!

For more information on Lolë you can visit the website by clicking HERE  and stay tuned for my review on the Rebel Bloom lipsticks from Maybelline. 

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